25 YEARS STRONG
In September 2016, Equinox celebrated its 25th Anniversary. After a quarter of a decade, it was an opportunity to show that they are at the top of their game.
To mark the occasion, Equinox created a manifesto that reflected on their 25 years at the top while also making a statement about continuing to set the bar for years to come.
Our team worked to bring the this manifesto to life through content for social, web and in-club. Video content focused on the body’s extraordinary movement and the athletic ability that only Equinox can provide. Photography highlighted a limited edition Capsule Collection exclusive to the Equinox Shop for the 25th Anniversary.
Art Direction: Alison Joseph + Brian Metcalf
Copywriting: Matt Simpson
Creative Direction: John Parker + Sean McLaughlin
DP: Ben Jacks
Photography: Kristin Gladney