THE FAMILY NAME: FORD

One of nine spots produced within 45 days to launch the Built Ford Proud campaign. The film touts the Ford family’s 115 year long, no-bullshit history compared with the multitude of other car brands out there. You can see Ford pride in everything they build. How do you know? They put their name on it.

Art Direction: Alison Joseph
Copywriting: Matt Simpson
Creative Direction: Stuart Jennings + Eric Helin
Director: Ian Pons Jewell