To help launch the first year of Equinox's Commit To Something campaign, we created bite-sized bursts of content to bring our idea of commitment to life.
Each animated short talks about how the world has gone all anti-commitment. And how all this indecision and waffling is weak. These fun and surprising animations show how Equinox believes there is merit to commitment. Whatever it is you commit to you.
Art Direction: Alison Joseph Copywriting: Rajeev Basu + Matt Simpson Creative Direction: John Parker + Sean McLaughlin Animation: Various