2019 F-150: FORD

After 11 years of Denis Leary yelling at America to buy an F-150 by challenging their manhood, we convinced Ford to take more singular, less aggressive approach to advertising their top-selling truck. So, in a sense, we fired Denis Leary.

Art Direction: Alison Joseph
Copywriting: Jake Thompson
Creative Direction: Eric Helin + Stuart Jennings
Director: Max Malkin
Editor: Katie Turinski