GAP HOLIDAY GIFT GUIDE
Designed in conjunction with GapGiftGuide.com, this printed piece was designed to showcase the the online
gift guide experience in store. The front half of the book serves as a lookbook for select products; however,
when flipped, the back half of the book showcases all products within the 5 categories of the Holiday 2014 Collection.
Design: Alison Joseph
Art Direction/Copywriting: Trevor Gilley + Rajeeve Basu
Creative Direction: Stuart Jennings
via: Wieden+Kennedy NY