LYFT CAR WASH
Lyft wanted a way to thank their drivers so we took over a car wash in Los Angeles and gave out $1 car washes. It was an "unmissable thank you note for drivers" with all proceeds donated to the LA Regional Food Bank. By the end of the summer Lyft washed 10,000 cars, donating $10k to the Food Bank.
Art Direction: Alison Joseph + Blair Warren
Copywriting: Pepe Hernandez
Designers: Alex Strikeleather + Meredith Marino
Photography: Blair Warren