NYC SUMMER STAYCATIONS

Not leaving your neighborhood is a very New Yorker thing to do, which is a tragedy as so many iconic places are just a borough away. To encourage New Yorkers to get out of their neighborhoods and explore their city, we advertised NY’s various attractions in opposite neighborhoods.

Fort Tryon placed in Williamsburg, Industry City placed in Midtown, Museum Mile placed in Bushwick tempting NYers to get into a Lyft and try somewhere new.

Placements where strategically chosen at street level and at locations with longer dwell time so people could dig deeper into the detailed illustrations and discover new attractions at each destination.

Art Direction: Alison Joseph
Copywriting: Matt Simpson
Creative Direction: Stuart Jennings + Eric Helin
Illustrators: Mike Perry, Steven Harrington, Andrew Rae

Press: AdWeek, It's Nice That, Muse

NYC STAYCATION DESTINATIONS

To encourage locals to get out of their neighborhood and into a Lyft, we reminded New Yorkers of some seemingly far away NYC destinations that are now easier to get to than ever with Lyft.

Art Direction: Alison Joseph
Copywriting: Matt Simpson
Creative Direction: Stuart Jennings + Eric Helin
Illustration: Mike Perry, Steven Harrington + Andrew Rae

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