CAUTIONARY TALES: APPLE CASH

Paying friends publicly has become the norm. But public payments can lead to public speculation and lot can go wrong.
Maya Hawke takes us on an animated, anxiety-inducing, drama-filled emotional rollercoaster as she gets lost in the chaos  of her public payment app feed. Next time, she’ll use Apple Cash.

Creative Direction: Alison Joseph
Design Lead: Jim Olofsson
Creatives: Elizabeth Lay + Marco Kaye
Designers: Matt Varner, Olivia Charlesworth, Matt Barbera
Director: James Papper
Production Studio: Blink Ink
Illustrators: Jack Brown, Núria Just, Nahuel Bardi,

In this Cautionary Tale, Maya searches to pay someone back who happens to have a very common name.

In this Cautionary Tale, Maya sees on her feed that her best friend split the check for a spaghetti dinner with her nemesis. It almost breaks her heart.

In this Cautionary Tale, Maya adds some emojis to one of her payments. The internet totally misinterprets them.

UI driven films were also created to highlight the privacy of Tap to Cash and the ease of sending Apple Cash in messages.