PRECISION RUNNING LAB
The new Precision Running Lab at Equinox’s Santa Monica club is an exclusive, premier experience for runners looking to train, taking their experience to the next level.
Through video and photography we brought the Precision Running Lab to life on social, online and in-club by showcasing the emotion, science and dynamism behind the new class in a masterful and elevated way. Looking back at rudimentary explanations of the science of movement, our visual approach took those studies and elevated them to the modern Equinox level. Oiled skin paired with colored lighting gels showcase the bodies’ movements within the dark room.
Art Direction: Alison Joseph
DP: Ben Jacks
Photography: Kristin Gladney