EQUINOX GOLDRUSH 2016
YOU CAN’T BUY THE EQUINOX GOLD MEMBERSHIP, IT HAS TO BE EARNED.
In 2015, we dropped five Gold Memberships in impossible-to-reach locations around New York. Hundreds attempted to dig, dive, rise, pull and jump their way to golden glory, but only a brave few emerged victorious.
In 2016, Equinox Goldrush came back with bigger, better and with even more iconic challenges. From East to West, we pushed the nation to its limits in the quest for gold.
Art Direction: Alison Joseph
Copywriting: Matt Simpson
Design + Animation: Brian Metcalf
Creative Direction: John Parker + Sean McLaughlin
DP: Justin Schaefers
via: Wieden+Kennedy NY