After 11-years of Dennis Leary yelling at consumers to buy an F-150, we convinced the Ford Truck team to go with a less aggressive approach to selling America’s best-selling truck. These are those spots, that, for better or worse, millions of Americans will see while watching football this fall.
After 11 years of Denis Leary yelling at America to buy an F-150 by challenging their manhood, we convinced Ford to take more singular, less aggressive approach to advertising their top-selling truck. So, in a sense, we fired Denis Leary.